This is a good PowerPoint by Lee Enterprises Expert Dr. Bogdan Comanita, who has been involved with the green chemicals market since the early 2000s when he joined the turn-around team of the largest furfural derivatives producer in the world. Bogdan has an MBA in Finance & International Management and a Ph.D. in Chemistry and Chemical Engineering. This PowerPoint discusses consumer values that drive demand for bioeconomy specialty chemicals and the use of marketing as a critical tool for sustainable solutions. It also discusses sustainability as a long-term driver which is anchored in societal values rather than politics and the solutions the bioeconomy provides for sustainability.