Strategic Marketing of Biobased Products

Strategic Marketing of Biobased Products? What can a strategic marketing expert do for your biobased products?  Quite simply, strategic marketing ensures that your product has the market potential to achieve your target sales and profitability. While technical expertise lowers the risk of processing raw materials into finished goods, strategic marketing lowers the risk of transforming…

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Catalyst Challenges in the Bioeconomy

This is a good PPT covering the Toughest Catalyst Challenges in the Bioeconomy and How to Overcome Them, from our Chief Operating Officer, Dr. Terry Mazanec, as presented to the Advanced Bioeconomy Leadership Council in 2022. See also:  Catalyst Experts; Catalysts and Enzymes in Biofuels Production.    

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