Strategic Marketing of Biobased Products

Strategic Marketing of Biobased Products? What can a strategic marketing expert do for your biobased products?  Quite simply, strategic marketing ensures that your product has the market potential to achieve your target sales and profitability. While technical expertise lowers the risk of processing raw materials into finished goods, strategic marketing lowers the risk of transforming…

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Industrial Biotech Scale Up

Industrial biotech uses fermentation processes to make biofuels, biobased chemicals, specialty chemicals, nutraceuticals (e.g. cannabidiol), and even ingredients for the recent rise of meat, dairy, and seafood substitutes.  Once a company has a bioprocess (including fermentation and purification) fully tested and optimized at lab scale, then the company needs to prepare itself before industrial biotech…

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